For the first time in our business history, Karrie and I outsourced the creation of our logo for our new business venture, the Highball. We had worked with Milkshake Media five years ago to develop the initial website for Fantastic Fest and really liked what they did, so when it came time to come up with an identity, logo and website for The Highball, we decided to work with them again. We’ve been working with Joel Mozersky on the interior design of the space, and a lot of the colors and the style of the interior needed to be reflected in the logo and the website. Our target era is early-60s, the “Madmen” era. The diner, lounge and bowling center all reflect that time-period. The inside of the Highball is going to be very dim and cozy – the predominant colors are gold, black and accents of red, with LOTS of tucked vinyl on the walls, chairs and circular booths. After five rounds of iterations, we have landed on our final logo, which will be reflected in our handcrafted neon sign (by Evan Voyles of The Neon Jungle). I’m really happy with it and I hope it gives you an insight into the vibe we are trying to deliver with the Highball. We just reviewed the first iteration of the website this morning and hopefully will be bringing that online in the next couple weeks.
Menu
I love it! It really reflects what you guys are shooting for, I think!
Posted by Suz on August 26, 2009
Oh, that’s the stuff right there…
Posted by William Goss on August 26, 2009
Love the new logo! Cannot wait for the HB to open.
Posted by Jackie Huba on August 26, 2009
I appreciate the round logo…’cause those are my initials too!
Oh yeah…the rest of it is nice as well. : )
Posted by holly on August 26, 2009
Pretty cool. I like it. It has a kind of Bally’s vibe and cartoony feel that leaves one feeling happy, lighthearted and boozy.
Posted by Mike Powers on August 26, 2009
I just drove by the place. Is there going to be a rooftop deck? are you planning any outdoor live music?
Posted by Gerald on August 26, 2009
I LOVE the new logo! I was confused thinking hi-ball cocktail drink for the longest time, the logo is a great representation.
I’m ready to break out my bowling shoes!
Posted by Debbie snax on August 27, 2009
Well now that logo is just plain excellent.
Posted by afsheen on August 27, 2009
I find this logo absolutely stunning. The nitpicker in me has to ask, though, are y’all Highball or HighBall?
Posted by Jonathan Horak on August 30, 2009
As a graphic designer, I’d like to say that logo is top notch!
I am so excited for a pre/after movie hang out that has that Alamo vibe.
Goodness in the making.
Posted by megan on August 30, 2009
I really love this logo and the whole concept. But I am in Houston and not familiar with the location. What is the address? Please email. I am looking at coming to town to experience the place. Do you have a website yet? I googled and only found the blogs…let me know ASAP!!
thank you!!!! I cant wait!
Posted by Clint on September 2, 2009
Dope logo.
Posted by los on September 2, 2009
The logo and everything else is way cool. When is the opening date and how can I make a reservation for a private party?
Posted by Kristine on September 12, 2009
I will go here for sure, its gonna be fun, and I love partaking in anything the League do, but does anyone else notice that this logo and especially the color theme of black and gold, and the interior done by Joel Mozersky for a early 60’s-ish hang out kind of remind anyone of Austin’s other early 60’s black and gold themed Joel Mozersky designed hangout, The Belmont?
http://www.thebelmontaustin.com/
http://s3.amazonaws.com/do512/photos/34409/belmont_20wLines_20logo_20bw_20_3__2_.jpg
Posted by PALE FACE on September 17, 2009