The Highball opened last fall with high aspirations. World drink domination wasn’t necessarily one of them, but thanks to you, it’s now a badge we wear proudly.
As of January’s numbers, The Highball is the top seller of Bulleit Bourbon in the entire world. You heard us right. Nobody on Earth sells more Bulleit than us, and that’s all because of you. What’s amazing is that it’s not even close in competition. Over the last period we sold 686 bottles of Bulleit, the runner up having sold 88 bottles.
Texas Monthly will soon be doing a feature on Bulleit Bourbon using our very own Old Fashioned recipe. So we’ve got that going for us, which is nice.
On top of that, The Highball is number one in liquor sales in Austin as of January. You’ve helped to make us the premiere drinking spot in all of the state’s capitol. Now that’s something to cheer about, and things are only going to get better as we create more fresh and dazzling specialty drinks to go with our special events.
Here’s a toast to you, Highball fans. You’ve earned it.
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